Welcome to your dog-shopping experience

Carefully selected items for your doggo

"We deserve the woofin best" - Charlie, LA

Join the club

“Fall in love with a dog, and in many ways you enter a new orbit, a universe that features not just new colors but new rituals, new rules, a new way of experiencing attachment.” – Caroline Knapp

Love is a four-legged word

Here at NuWo we believe that our four-legged best friends deserve nothing but the best. They bring us so much joy on a daily basis that we want them to be as happy as us. That's why all the products we propose are carefully tested and experimented on many dogs by our team of professionals, in home and outdoor.

We are here to guide you through your most memorable dog-shopping experience

Happiness is real only when shared


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